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Improve Your Digital Marketing Strategy by these Competitor Research Tips

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No business can run without the ability to dominate your competition and grabbing the top seat of the industry online and offline space as well. To conquer your industry, you must consider many things to achieve by gaining a better knowledge of your customers and offering them with the accurate content with the help of a digital marketing agency that provides custom growth stack for each and every client. Here are some of the competitor research tips to follow.

  1. Identify your SEO competitors

Your SEO competitor is someone who is ranked organically for its primary search phrases that is pertinent to your business. You must compile a list of primary search phrases that is relevant to your business, then notice who ranks for these terms. If there are multiple search phrases for the same rank, consider this as your main competitor. You can hire SEO Company Singapore, if you are looking to hire an SEO agency.

  1. Make the best of competitor research tools.

There are many tools in order to gain precious insight into your competition. They help in analysing your competitor’s sites with yours and offer data relevant to paid search and social signals as well. SEMrush is helpful in researching the organic ranking history, keywords, and search terms your competitors rank for. SpyFu helps in offering more comprehensive data like average expenditure in paid search to the number of organic clicks the competitors receive and for what terms.

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