Every day in business offers a new lesson in making a success of your brand. Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
Looking for inspiration and advice to help boost your new company? From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, this reading list gives you guidance on everything you need to know about entrepreneurship and the tech industry…
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
This eye-opening book looks at the tech trends we can expect to transform how we live and buy in the next three decades. The best part of this book is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Kevin Kelly — the author of this book — was once the executive editor of Wired magazine, and his thoughts in The Inevitable explore a range of products — from home-based VR to manufacturing-focused AI. If you’re new to the tech industry, learn what to expect to prep your company now for the customer of tomorrow.
The Industries of the Future
Author, Alec Ross, can help you stay ahead in the tech sector and his book is especially handy if you’re new to the industry. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Did you know that Alec Ross is actually the former senior advisor for innovation to Hilary Clinton? So, you’d expect his viewpoint to be perceptive, learned and trustworthy. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Bold: How to Go Big, Create Wealth and Impact the World
Written by Peter Diamandis and Steven Kotler, Bold is segregated into sections — ideal for new business owners who like their information clearly laid out. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Learn trade secrets from revered business owners, like Richard Branson, then, discover the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
How Google Works
Everyone in the tech industry should take tips from Google. Written by Google executives, Eric Schmidt and Jonathan Rosenberg, How Google Works delivers a detailed account into the corporate strategy, culture and philosophy of the firm.
The digital company is respected for its creativity and skill at coming back from mistakes (remember Wave?). This book offers a glimpse into the birth and evolution of Google and is a must for anyone who wishes to emulate even a part of its success.
Your One Word
If ever you’re feeling downbeat, get some commercial inspiration from Evan Carmichael. This author of Your One Word launched and sold his biotech company at just 19 years old — so, his book is perfect if you want the same rapid success.
Inspirational and enlightening, this read will help to clarify your business aims and goals to achieve success. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
Prefer to read about true-to-life examples? Then The Upstarts by Brad Stone is perfect. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
Especially in the tech industry, trends and consumer habits are shifting and adapting by the day. Using tips from this book and your own tech knowledge, what can your business do to change the world?
Networking Like a Pro
Author, Ivan R. Misner, does an excellent job of clarifying and discussing how you can successfully network no matter how new to business you are. Networking Like a Pro allows you to boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Securing contacts and reaching out to people in power that can help you grow is key to success. From making useful associates to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
The Lean Start-Up — written by Eric Ries — is a go-to guide for all new entrepreneurs that are eager to quickly grow their start-ups. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
This content piece was researched and produced by UK print company and supplier of pull-up banners, Where The Trade Buys.