We often hear business owners dismiss the idea of creating case studies as something ‘only boing or serious companies do’. In today’s world, where the average attention span of people has decreased and everyone wants to consume more content in less time- expecting them to read case studies does seem like a bit of a stretch.
But this is where you are wrong. If you are a business owner or marketing strategist, you need to understand the power of case studies and how they can help grow your business. Case studies are essential for creating a name for your business.
Most significantly, they deliver a context. Without a case study, cold prospects often find themselves struggling to relate to the offering. They might like the general aspects of the service or product, but they want to visualize it specifically, and how it might have an impact day-to-day.
Case studies bring your business to life. Beyond all of your wonderful branding, marketing skills, social media interaction and SEO quality, these leads want to see direct influence.
What are the numbers, how was this used and how can we see ourselves doing the same or similar? These are the questions on the minds of decision makers. They want digestible statistics, ROI, tangible benefits within a narrative. The problems overcame, the ongoing challenges. A case study packages this and presents a powerful message through delivering realism.
It may not be one case study which is capable of covering all of your customer profiles and therefore you could consider a series for adding value to specific industries. This is the level of detail which is going to improve your lead generation overall.
The versatility allows you to use these for cold calling and emailing as a landing page with an excellent conversion rate.
Here are five ways case studies help a business become more credible and make more sales going forward:
- Vertical Specific
Case studies are targeted on specific verticals and therefore offer people insight into how your business will fit the needs of that specific niche. This is helpful as it not only solidifies your business market with that particular brand you did the case study on but also helps other brands in that industry understand how they can utilize your business for their own company.
- Helps Build Brand Recognition
Doing a case study with major brands already known in the market can benefit your business in terms of brand recognition. This is also helpful in terms of competitor brands. For example, you publish a case study about a brand using your product to improve their sales. This will make their competitors also want to start using your services to beat the other brand.
- Offers A Problem-Solution Approach
While your website is the place where customers can come to get information on your product or services, it only has limited space for content. And let’s face it, you can’t put everything on your home page.
This is where case studies come in. They help new customers understand the problem your product or service solves and relate to them in a more consumable- less marketed kind of a way.
- Inexpensive Content Marketing
Publishing case studies about popular brands using your product or service helps you generate a lot of traffic. This is a cheaper way of getting your brand recognized, improving its visibility on digital media and generate more leads.
- Build Customer Trust
As case studies are based on research, they offer deep insight into how a business can use your product and service and help customers understand the product or service better. They also build a customer’s trust in your business as they feel like they’re reading authentic information as compared to marketing content intended to get them to buy the product.
Case studies are a great way to improve customer satisfaction, reach out to a wider audience, offer an in-depth analysis of how your business can benefit customers and improves your overall credibility in the market.